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Understanding the Challenges of Funding (and How to Overcome Them) as a Local Organization

You're not alone. Less than 1% of global aid reaches local African organisations directly. The rest is tied up in large NGOs, bureaucratic systems, and inaccessible funding processes. Let’s explore why it’s so hard to get funding and what we can do about it.

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How External Perspectives Reinforce Stereotypes or Miss Deeper Truths.

Walk into any major aid organisation’s campaign material, a UN report, or a Western media feature on Africa, and chances are, you’ll see a version of the continent that feels painfully narrow.

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Why “Africa” Is Often Spoken of as a Single Entity and the Harm in That

Africa is not a country. This may seem obvious, but globally, “Africa” is still often treated as if it were one place, one problem, and one people. News headlines, NGO reports, influencer fundraisers, even school curricula frequently speak of “Africa” in sweeping terms—collapsing 54 countries, 1.4 billion people, and thousands of languages, histories, and realities into a single image. This isn’t just inaccurate. It’s dangerous. Because how the world talks about Africa shapes how the world treats Africa.

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